Launched in 2019, Toronto-based FitTrack is on a mission to make health management sustainable and straightforward.
FitTrack
Consumers can purchase scales that sync up with a mobile app to track and trend data over time.
“The majority of healthcare is focused on treatment instead of the prevention side of things.
Jeff Sawyer Lee.FitTrack
I saw a gap in that market.”
Key quote or motto:“You win, or you learn, you never lose.”
An Entrepreneurial Spirit
Lee started his entrepreneurial journey at a young age in Malaysia.
Jeff Sawyer Lee.FitTrack
He purchased second-hand phones to resell them.
Lee started a few ventures and returned to work in the corporate world before landing on FitTrack.
“It’s important as business owners to have these money-generating skills,” he said.
Lee is passionate about helping people understand their health better to make lifestyle changes.
This is why FitTrack also offers personalized nutrition and workout plans.
Lee attributes much of FitTrack’s success to grit and resourcefulness when thinking about growing his venture.
He said FitTrack has been entirely self-funded from the beginning.
In the end, happiness comes from service to others, and that’s kind of what inspired FitTrack.
