AReddit user also tapped the info buttonnext to the timer for more information about the feature.
“Ad breaks are a new way of seeing ads on Instagram,” it says.
“Sometimes, you may need to view an ad before you’re free to keep browsing.”
Other streaming serviceshave adopted this model as well.
YouTube has been using unskippable ads for years and iscurrently at war with ad blockersto keep them there.
Instagram in 2024
Instagram has been putting out a lot of changes in 2024.
Meta has also integrated niceties like lettingpeople opt out of having their posts used to train AI.
Most of the changes are fairly user-forward, like the new Instagram Story frames and turning off read receipts.
However, for now at least, the ad breaks are just a test.
We’ll have to wait and see if Instagram makes them permanent.
