Presets only get a photographer started and often dont help much at all.
It then takes what it has learned and applies it to new photos.
For photographers who have to churn through many images, this could save hours, days, or weeks.
Matthew Leete / Getty Images
Amateur photographers who like to fine-tune every image might not get useful results.
But if you edit in bulk, a tool like this is huge.
Wedding photographers, for example, are often hired because their photos have a specific look.
In fact, it was wedding photosthat inspired the product.
Imagen founder Yoav Chai hired a photographer to photograph his wedding.
It took three months for the photographer to deliver the images because he was snowed under with editing.
Jacob Wackerhausen / Getty Images
The results were fantasticthey just took too long.
A photographer still has to cull the best images from the shoot, but AI reduces the busywork.
And its not just weddings.
Any place that a photographer requires consistency will benefit.
For these ready-made profiles, you pay per use.
A lot of it comes down to feel.
Does the photo feel right?
Does the edit suit the mood?
Those are things that an AI cant replicateyet.
Theres an old joke among electric guitarists.
“At this point, AI has not supplanted the need for the human touch,” says Barr.
