That’s a notable bump, and no new features are being added.

Yet, that fee is increasing.

The ability to customize aspects of the Twitter app is among the few features people appreciate.

Twitter Blue displayed on a smartphone.

Twitter

Bloomberg journalistMark Gurmansays that’s the only reason he currently pays for Twitter Blue.

Is that enough to justify a price hike to $4.99 per month?

The initial response on Twitter, of all places, suggests not.

A hand holding an iPhone showing the Twitter Get Started screen, all up against a bright blue background.

S3studio/Getty Images News/Getty Images

Some of those that do pay are considering canceling their subscription as a result of the price increase.

Ill cancel after October,Jeremy Molina, a tech blogger,tweeted.

Would people pay to rid themselves of the ads and still get access to those first-party features?

Many say they would, and crucially, a lot of them aren’t already paying up.

Right now, that means the removal of ads.

A real edit button would be another step in the right direction.

Unsending a tweet deletes it within a specific timeframe.

Editing a tweet would allow people to fix typos, a common request.

Another is little more than Twitter peacocking.