The company formed in 2004 making booklights sold in Borders and Barnes and Noble.
This is a pretty crowded space, as you might imagine, with tons of competition.
“We spent $25,000 and got utility and design patents on it.
WITHit watchbands for Apple, Fitbit, Garmin and Samsung.WITHit
All this in just part time venture.”
The team ended up selling 7 million book and e-reader lights via wholesale over the next nine years.
This is how the team that became WITHit got into the consumer product space.
Reading light from WITHit.WITHit
It was the cheapest hotel we could find.
We had no budget or marketing dollars or anything like that.
The bathrooms and the showers were in the hallway.
French Bull reading light in pink.WITHit
The team impressed Barnes and Noble enough to carry their products.
Those relationships got him in the door.
The productsquality gear at affordable pricesdid the rest of the work.
Tactical Nylon Strap for Apple Watch.WITHit
The Fitbit bands also fit either size of the wearable, a one-size-fits-all approach.
“For buyers, that space is golden,” he said.
“It’s about [wall] peg productivity.
WITHit watch band for Samsung.WITHit
WITHit’s runs a more affordable $30 and feels of similar quality.
Quality accessories for less is WITHit’s strategy, and it seems to be working.
WITHit has quite a few design and utility patents for tech wearables, Grandinetti said.
“And we will continue to do that [while we] elevate the brand.”
Update 7/26/24: Removed revenue figures from paragraph 4 and Key Features on request.
