You’ll make your words pop and mimic boldface even when the message format limitations don’t support it.
The ideal number of words to place within the asterisks is one to four.
This is true in sometext messaging applicationsthat don’t have a formatting toolbar.
They’re not as common as asterisks for making boldface text, but there are no hard-and-fast rules here.
The only goal is to convey bold text in whatever way possible.
Mixing formatting creates confusion for readers, who won’t know your intent in stressing the words.
In HTML, text can be formatted as bold or italic for emphasis.
The size and color of the text can be changed, and it can be formatted as a hyperlink.
