When a social media message or videogoes viral, X is often a huge part of the process.

Newsworthy contentspreads quickly on X, so the service is a natural tool for viral campaigns.

People often associate viral social media content with videos.

Twitter.com.

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Focus your time and energy on attracting followers who are genuinely interested in your tweets.

Concentrate on the quality of your followers rather than the quantity.

Toget more genuine X followers, post quality content on a frequent, scheduled basis.

A female social media influencer recording a makeup tutorial video.

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Tweet timing matters, as well.

Experts say the best time to post throughout the week is in the early and late afternoon.

GIFs and videos are more likely to be noticed in people’s feeds.

Someone receiving social media notifications on a smartphone.

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An engaged X user is more likely to gain new followers.

So, interact with your followers as much as possible.

Also, use other social networks, such as Instagram and Snapchat, to reinforce your message.

Showcase your interests, knowledge, and brand voice.

If you’re able to, work your content into what’s making news.

You may attract more attention from X.

This strategy can backfire.

The campaign backfired and went viral for all the wrong reasons.

Being funny can mean the difference between a few retweets and hundreds of thousands of retweets.

If followers appreciate your comedic gold, their retweets can get the momentum going.

Everyone asks for retweets and promises to follow back everyone who follows them.

Being different and being yourself is an unconventional strategy that can work.

For example, some hilariousX parody accountshave gone viral by integrating witty humor into their tweets.

Leveraging entertainment is a great way to attract followers and interaction without a lot of work.

No one wants to see spam links and boring content.

Post about things you care about and that are relevant and applicable to the experiences of many users.