Teachers can use this article as a lesson plan for teaching students how to design a brochure.
Write down what you currently know off the top of your head about your topic.
If it is a place, describe the location.
List key landmarks, exciting tourist spots, or historically significant locations.
Don’t worry about grammar, punctuation, format, etc.
at this point; you’re just brainstorming and getting all your ideas out there to organize later.
Look at sample brochures you or your class has collected.
Identify those with a style or format you might like to imitate.
See how much detail each throw in of brochure includes.
Use the materials provided in the classroom or from other sources to gather more details about your topic.
For example, perhaps your lawn service offers Sunday mowing, whereas your competitors do not.
Maybe your photography club doesn’t charge dues, while others in the area do.
Use the Place Checklist or the Organization Checklist for questions and ideas on what to include in your brochure.
Using the Brochure Checklist, outline the major components of your brochure.
Features are not the same as benefits.
For example, you might use specialized equipment in your lawn service.
Write headlines and subheads.
Write the descriptive text.
Sketch out some rough ideas of how you want your brochure to look, including graphics.
Experiment with formats and layouts.
verify that the graphics you choose are not copyrighted or otherwise restricted for use.
Using your page layout software, transfer your rough sketches to the computer.
Your software might offer templates or wizards that provide even more ideas.
Print your final design and fold or staple as necessary.
Businesses often use brochures to inform, educate, or persuade quickly.
They use brochures to grab readers' attention and get them interested enough to want to know more.
Task Description
Create a brochure about [place/organization] that informs, educates, or persuades.
Choose two to three key points about [place/organization].
List other important elements in a simple bullet list or chart somewhere in your brochure.
Decide the best format to present your information.
Some topics work best with blocks of text; others benefit from lots of pictures.
Other possible elements include small blocks of text, lists, charts, and maps.
Think about the information you’re providing and how best to communicate it.
Organize your information so it flows logically and presents your ideas clearly.
Group similar types of ideas together so the reader knows exactly what each section discusses.
Resources
Although you should never plagiarize, drawing inspiration from other pieces is fine.
You must decide which are appropriate for your brochure.
Checklist for a Brochure About a Place
These items are specifically related to brochures about a place.
Not all will apply to your brochure.
You will use the same criteria to judge the work of your classmates and providing input to your teacher.
It should be concise and organized so that the reader doesn’t become bored before reaching the end.
Because it doesn’t tell the whole story, it should contain the essential parts of the story.
(After one reading, could most of the students tell or describe what the brochure was about?
What key points were made?
