This move takes the choice out of users' hands, something that experts say never should happen.

“The reality is many people won’t have a problem with tracking in the name of personalization.

But again, the use of this data should be the choice of the user.”

A Coca-Cola billboard in Times Square.

Richard Levine / Getty Images

It might feel like youre being spied on."

Unfortunately, with advertisers having an open invitation to your information, the stakes often can become higher.

Having your data used in targeted ads can be concerning enough.

A closeup of someone using a laptop, with different online activities overlayed in symbols.

Chainarong Prasertthai / Getty images

Because of this, Jordan recommends always being mindful of what you share.

Everything that you post is fuel for advertisers.