I still don’t know what it means.
And then came Bruno.
I don’t have the excuse of having small children.
And this is to say nothing of the ensuing mashups.
Do you understand?"
TikTok and earworms
Earworms are very real, not that most people need convincing.
So I reached out to a researcher who studies earworms, Callula Killingly at the Queensland University of Technology.
“You are definitely not imagining things,” she told me via email.
So your mind can’t let go of the task," she told me.
My brain thinks it’s unfinished.
Song duration isn’t the only possible explanation.
At the height of Bruno madness, it consumed my For You page.
Of course, that’s probably my fault on some level.
Every other video seemed to feature snippets of the song, over and over again.
That repetition could be another important factor in the potency of TikTok earworms.
No one has studied TikTok earworms yet.
Maybe one of those hooks will end up trending on TikTok.
The song is barely more than a minute.
And yes, SugarCrash Is one of my many TikTok earworms.
Honestly, I don’t hate the situation, but I am taking precautions.
In other words, unplug the jukebox before going to bed.
