It even comes in colors

Key Takeaways

Apple

The original colorful iMac saved Apple in 1998.

Now, we’re back with the colorful new M1 iMacs.

Apple doesnt need saving, but this seems like a new direction for the Mac.

New M1 Mac in six colors

Apple

But it was the original candy drop Bondi Blue iMac from 1998 that changed the computing world.

Computers went from dull beige boxes that nobody cared about, to cool lifestyle accessories that everybody wanted.

It was the birth of the modern mainstream Apple.

M1 iMac with magnetic power cable

Apple

Is the new iMac anywhere near this important?

But that was enough to turn things around for Apple, which was then close to death.

The new M1 iMac is similarly radical.

Side shot of the iMac (left) and iPad (right)

This iMac is the first Mac Apple has designed to take advantage of its new M1 chip.

Now, Apple has shown that the iPhone and iPad will shape the Mac.

Laptop in a Desktop

The iMac has almost always been a desktop machine with laptop components.

The entirety of the iMac computer is in its chin.

It also utilizes the exact same M1 chip Apple uses in the MacBooks, and now the iPad Pro.

The message from Apple is clear: this is how all its devices will be from now on.

Absurdly thin, and yet still more powerful than the competition.

Its a real product you’ve got the option to buy.

The Mac can run iOS apps, for example, so why cant the iPad run Mac apps?

The answer is: it probably can.

But Apple has decided to standardize the hardware, while optimizing the software for different uses.

Its a smart move, because it lets each rig be true to itself.

Reaching up to touch an iMac screen gets painful, fast.

“Look at what we can do,” Apple is saying, “when we control everything.”

One can only wonder what redesigned M1 MacBooks are going to do.