He’s an emerging force in the streaming world, looking to take over one sample at a time.
“I worked really hard, and I grinded forever even without any payoff for it.
Mama Matias worked in customer service while Papa Matias supported the family through his work in maintenance.
Stefan Matias
They were immigrants from The Azores, one of Portugals two scenic archipelagos, where upward mobility proved elusive.
They found opportunity and life in Canada, where the budding streamer and his younger sister were born.
They worked really hard to keep us afloat, so… Matias’s uncle introduced him to the world of interactive media.
Matias would spend hours watching his uncle playDiablo II.
This sparked a deep interest in gaming as a form of escapism for the would-be streamer.
He was gifted his own gaming console, the Nintendo GameCube, before his 8th birthday.
It was accessible and like my safety thing.
It was the thing I could do on my own and not rely on other people to join me.
It took Matias years to find his true calling.
He enrolled in an engineering program at university before dropping out after a semester.
A colleague turned him on to content creation.
Initially, Matias thought cultivating an online audience would give him a leg up in video game programming.
Once he hit the live button, it became something else; it was love at first stream.
During the first lockdown, the then part-time Matias found himself on temporary leave.
The only fix for his boredom?
I kind of created my own little Twitch culture.
That’s when he found a second life on TikTok.
TikTok remainsthe streamer’s largest platform.
The formation of the affectionately nicknamed SipSipSquad of super fans was not far behind.
It was a hard-fought battle, Matias said.
He bet it all and won.
“I was hyper-aware about the average Twitch audience.
“Going elsewhere and using those algorithms to find those people who get me was such a huge difference.
It made me feel more comfortable being myself on screen.
I kind of created my own little Twitch culture.”
