Germany already decrees a two-year warranty on all goods.
This is obviously good news for consumers, but how might it change the way manufacturers design their gadgets?
Or how retailers sell them?
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“A warranty is just a form of insurance.
It turns the system from opt-in to a ‘you’ve got the option to’t opt out.’
This might fly in Europe, but Americans wouldn’t like the loss of freedom of choice here.”
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Its like that; only they can do it for up to three years, not just one.
Long-Lasting
Were used to buying products with a short lifespan.
Now, those products have to last longer, to begin with.
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“Extended warranties help create trust between retailer and consumer,” says Freiberg.
Thomann even honors this extension outside Germany, which is a boon to buyers in countries with shorter warranties.
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Coffee grinder makerBaratza already does this.
Manufacturers and sellers will both have to change to accommodate these laws.
Other retailers will surely have to follow, however reluctantly.
