You dont even have to “start a blog.”

You just write whatever you want to share with the world, and send it.

Its so simple that it could be the perfect antidote to locking your thoughts away in Twitter or Medium.

Someone looking at email on a laptop with a coffee and notebook on the table beside them.

Daniel Thomas / Unsplash

The Death of Blogging

Nobody blogs anymore.

Or, at least, only professionals write blogs.

Meaningful conversation has been replaced by hot takes and knee-jerk overreactions.

A laptop open on a table with a document and Facebook displayed and a paper journal in front of it with a pen sitting on it..

Nick Morrison / Unsplash

The context necessary for deeper conversation has been stripped away.

Think of the in-person conversations that happen inside ethnic groups, or other non-homogenous communities.

Without context, a single sentence could seem racist or homophobic.

In context, it could have deeper meaning.

Personal blogs offer some of this context.

And the longer form, itself, promotes more thought from both reader and writer.

“Not because you’re craving likes, because there aren’t any.

Hey World

Hey World is built on Hey email.

Anyone with a personal Hey email account can just send an email to world@hey.com.

Write the email, send it, and its posted.

you could include images, and you could edit posts after they have been published.

“Nothing to set up.

Nothing extra to buy.

Or even think about!”

Its simple, it looks as good as Medium, and you own it.

All your posts can be exported, and there is no tracking or other nonsense.

But can it make a difference?

“This is for them.

Two things need to happen to provide an alternative to Twitter and the like.

One is that people have to write interesting things on the plain old web.

The other is that those posts have to reach readers.

Ironically, it might be Twitter and Facebook that kickstart this effort by Hey.

You just bang out in your email address, and everybody has one of those.