From digital busking to streaming community

Looking for an at-the-moment acoustic performance show?

Tune into the joyful sounds of one of Twitch Music’s brightest starsZoe Wren.

The singer-songwriter has cultivated a following of 26,000 music lovers over the past two years on the platform.

Zoe Wren in her streaming studio.

Zoe Wren

“When I started, I imagined it as digital busking.

The glistening downtown lights of Europe’s largest city serve as the backdrop for her life.

That feeling of having live music in the air and people having jam sessions,” she said.

Zoe Wren playing guitar while leaning on a fence in the country.

Zoe Wren

“I just fell in love, and here we are.”

One cannot deny passion.

Rounding out her virtuosity, she began teaching herself the guitar by ear.

That all changed when cities around the world enacted shelter-in-place orders.

Her partner suggested she delve into Twitch to scratch her musical itch.

“I didn’t believe him when he said performers were making money from playing live.

But at that point, I had nothing going on and nothing to lose,” she chuckled.

“The leap I made to Twitch was a really big jump for me.

I was pretty clueless about how the internet could serve me in playing music.

I was pretty old-fashioned, to be honest.”

Very different, she says, from the less-animated people she would find around live shows.

Streaming allowed Wren to be more selective in her music playing.

“In a way, it has allowed me to fall back in love with performing.

Running around town carrying your equipment from venue to venue can be taxing,” she said.

I was pretty clueless about how the internet could serve me in playing music.

“Never underestimate the power of community and how transformative it can be.

Especially when you take the time to make a great one.”