Fleets are advertised as text reactions to Tweets, photos, or videos that last only 24 hours.
Why Fleets?
Twitter describes Fleets as a “lower pressure way for people to talk about whats happening.”
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Should You Tweet or Fleet?
Codi Dantu-Johnson, a social media specialist at a public university in San Diego.
“Especially for brand use, Fleets will be great for promoting new services or new products.”
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“I think uniformity is not always the best, at least for social media.
I liked the fact that there was uniqueness in each platform,” Dantu-Johnson said.
Still, you could always choose to skip Fleets altogether and stick to a good ol fashioned Tweet.
