The app initially became popular in 2013 thanks to its anonymous messaging boards, especially on college campuses.
The company said itsnew priority will be combating bullying and hate speechon its platform.
Users who violate these policies even once will be immediately banned from Yik Yak.
Robin Worrall / Unsplash
Yik Yak
And so far, the app’s return has proven to be fruitful.
According to data fromSensor Tower, the re-launched app saw about 107,000 installs in its first two days.
Another huge reason apps and platforms can make a comeback is because of nostalgia.
Yik Yak
“As it feels like the world continues to burn, welcome to 2021 Yik Yak.
We will see if you make it to 2022,” he said.
