According tothe Financial Times, fear of ostracism leads younger people to use Apple’s messaging service.

Apple is cooler than the competition.

A lot of that is chatting with friends.

People’s arms holding out green and blue message bubbles painted on a light blue brick wall.

Tim Robberts / Getty Images

Hence the pressure to comply, which has been a teen compulsion since teenagers existed.

It harshes their mellow, which is something Apple tries to avoid.

Also, Gen Z users alone make up 35% of all iPhone users in the US.

Someone standing in the doorway of a coffee shop looking down at the phone they’re holding in both hands.

Angelo Moleele / Unsplash

iMessage, for instance, works on the Mac and iPad too.

If you want a smartwatch and own an iPhone, the only sane choice is an Apple Watch.

And on and on.

Its recent Apple One bundle includes extra iCloud storage, Apple Fitness+, Apple Music, and more.

If you make the easy mistake of signing up for the Family plan, youll probably never leave.

This is all great news for those who like Apples approach to privacy and enjoy its products.

But not so great for folks who cant or dont want to buy into Apples expensive ecosystem.