Despiteadding all kinds of smarts to its products, Apple’s presenters didn’t use the A-word once.

Instead, it chose terms like ‘machine learning.’

However, this doesn’t imply that Apple neglects to incorporate AI solutions.

Craig Federighi presenting during the keynote at WWDC 2023.

Craig Federighi presenting during the keynote at WWDC 2023.Apple

That might be a picture, a video, or a school essay.

But anyone who has used Apple products, ever, knows that Apple doesn’t work that way.

It might use AI behind the scenes, but it will never show you the man behind the curtain.

A screenshot of an automatic check-in in iMessages on and iPhone.

Automatic Check In on iMessages.Apple

Doesn’t that seem ridiculous?

THAT’S our interface to wield this technology?

“Dmitry Shapiro, CEO of AI companyYouAI, told Lifewire via email.

A presenter on the same screen as a presentation on a Mac screen.

The presenter and presentation can now be on the same screen.Apple

“AI” is used at every stage of this.

“What matters to Apple is whether users effectively solve their tasks and have a seamless experience.”

It was a lot.

Craig Federighi talks about new Contact Posters for iPhone during the WWDC 2023 keynote.

Federighi showing off Contact Posters.Apple

to decide what to do with them.

It would presumably be very fast and impressive, thanks to the Neural Engine.

you’re able to, after all, just fire off the ChatGPT app on your phone.