But is the world ready?

“To be clear, we still dont see Hipstamatic as a true alternative to Instagram.

At the same time, it doesnt have to.

A photographer working in a home office with camera equipment sitting on the desktop.

ferrerivideo / Getty Images

It has been a commerce, business-networking, lifestyle-faking, direct-messaging platformfor ages now.

It has morphed into something utterly essential but that nobody seems to actually like.

If you want to share a cool photo with friends, you do it via WhatsApp, not Instagram.

Hipstamatic artwork.

Hipstamatic

And equally, nobody’s going to get Kardashian-level follower numbers and turn into a shill, aka influencer.

If people are sick of that grind, they now have a place to go.

“The TikTok-ification of Instagram has gone way too far.

A screenshot from the Hipstamatic app.

Hipstamatic

Membership, it says, can remove those digits.

But Hipstamatic’s biggest rival might not be Instagram or even afediverse photo-sharing service like Pixelfed.

That’s the private social space where we only share with people we know.