Move over, Taylor Swift.
There’s a new pop superstar in town, and it’s a government agency.
Don’t spend too long contemplating the grammar of that title.
The cover hints at the absurdity beyond.
Each tune has a serious safety message.
Phone Away encourages you to stash your mobile when you’re walking or dancing.
It’s set to a frenetic club beat.
Se Pone Caliente is in Spanish and it’s all about checking the batteries in your smoke alarm.
(Here’sCNET’s guide to the best smoke detectors.)
It’s an earworm.
Going Off Like Fireworks includes tips about keeping a safe distance and having water on hand to douse fireworks.
The song Off Road Adventure encourages the use of proper gear when riding an ATV.
(Check out thesetop-rated motorcycle helmets.)
The album wraps up with Beats to Relax/Be Safe To, a chilled-out number with a head-nodding rhythm.
The only lyrics are “What’s that?/Well, how about a marshmallow?/Better.”
This is the song to put on when you want to fall asleep and dream of safety.
We’re Safety Now Haven’t We is just the natural evolution of the agency’s amusing-yet-serious social presence.
The album has a promising subtitle in small print: “Volume I.”
So if you dig these tunes, there’s a chance we’ll get some more.
Perhaps a rock concept album aboutoverheating air fryerswill be next.
