“The most innocuous situation is that Google would use the data to further hone its advertising.
A real concern for any collected data, of course, is unintentional leakage or theft by hackers.
The more data that is collected, the greater its value to hackers.”
There could potentially be many unintended consequences if the Nest lets people know when youre home, observers say.
“Pharmaceutical companies can see who is up late at night and target them in insomnia marketing ads.”
One of NESTs big selling points is its learning ability.
“It does this by accessing location data from your phone.
The Nest isnt the first internet-connected gadget to spark concerns, though.
The Nest is yet another tradeoff in the information economy.
