The future of Google Search is a big green box.
That’s exactly what Google showed off this month atGoogle I/O, the company’s yearly developer conference.
The theme for 2023 was AI, a term mentioned more than140 times during the two-hour keynotepresentation.
Late last year, OpenAI launchedChatGPTto near-universal adulation.
The power and ease of ChatGPT helped it become thefastest growing consumer web platform ever.
The stock has since rebounded to its highest level so far this year.
SGE can do all of that automatically, even allowing you to ask follow-up questions.
Google is by far the largest player in online search, with93% market share, according to Statcounter.
Google’s dominance in search at one point helped it see avaluation of $2 trillion.
Becausesign-ups just started for SGE, there isn’t any data yet to share regarding user experience.
It’s unclear how AI-generated news stories will filter into Google’s or Bing’s AI results.
Already, publications,including CNET, are experimenting with AI written articles.
Microsoft didn’t answer any questions regarding traffic to sources when using AI search.
If Google becomes undependable for traffic, there might not be viable alternatives.
Websites allow engines to crawl for free because of the traffic conversion.
But if AI-search leads to fewer clicks, the search economy may need an entirely new rethinking.
In a “Spotify-style compensation model,” White sees a future where sites are paid-per-view.
“It has to come from creators.
