The update taps Google’sGeminiAI tool to share more information and advice on the products you’re searching for.
The search giant will also offer recommendations based on your interests – for example, your searches.
“There are endless options out there, which can complicate the decision-making process for shoppers.
… We saw an opportunity to really make shopping research more assistive and much less burdensome.”
Google will also surface relevant articles if you want more information during your search.
it’s possible for you to access this section from the top right of the Shopping page.
Apple, meanwhile, is counting on itsApple Intelligencesuite to bring greater productivity and personalization to the iPhone.
Microsoft, too, has been pushing AI features to help with everything fromsummarizing documentsto offering tech support.
Now, it appears Google is leveraging the rapidly advancing tech to help inform your shopping.
