Evendigital rights groupscalled FLoC “a terrible idea” and claimed it allowed “predatory targeting.”
Other web browsing companies, likeMozilla, refused to adopt it.
Google Topics aims to do better.
VioletaStomienova/Getty Images
Google keeps that information for three weeks before deleting and starting again.
Google states that it will work with external partners to define sensitive topics better.
Yuichiro Chino/Getty Images