Google caters to coders with .dev internet addresses

The internet address for developers is now available to all comers, the tech colossus said Thursday.

For the past week,Googlelet people and companiessign up for .dev addressesat premium rates.

But now the prices will drop, for example to $14 per year from one partner, GoDaddy.

Google requires all .dev websites to use encryption to secure their communications with web browsers.

But it also means new hassles for companies trying to defend their trademarks.

Indeed, one incentiveGoDaddy promotesis “register .dev before someone else does.”

So what’s Google’s plan for the site?

“We envision .dev as a home for developers.

Google itself has begun using its .google domain, starting with brand-related sites likediversity.googleandsustainability.googleand more recently the higher profileabout.google.

New GTLDs are no longer so weird, Fried added.

Originally published Feb. 28, 8:30 a.m. PTUpdate, 9:44 a.m.:Updates and expands quote from Adam Seligman.