The agreement is the largest consumer privacy settlement by states in US history.

Google agreed to improve its location tracking disclosures starting in 2023.

“They have been crafty and deceptive.

The settlement comes as governments around the world are using lawsuits and legislation to rein in Big Tech.

In 2018, the European Union put the General Data Protection Regulation, or GDPR, into law.

Earlier this year, Facebook parent Meta wasfined $400 million for failing to protect children’s privacyon Instagram.

Google and Meta were also fined$237 million in France over user trackingin January.

In India, Google was hit with a $113 million fine over its app store payment practices.

Google primarily makes its money from digital ad sales.

Connecting advertisers to customers requires information about search interest, buying behavior and location.

Google posted a3% fall in ad revenuebetween the second and third quarters of this year.