Facebook’scompetition with short-form video appTikTokcontinues to heat up.
It was the first time Facebook saw a drop in daily users.
First released in the US in September, Facebook Reels allows users to record 30-second videos.
The company is expanding the length of Facebook Reels to a minute.
Since 2020, Reels has also been available on photo-and-video serviceInstagram, an app owned by Facebook parent Meta.
Reels doesn’t include as many ads compared with Facebook’s Feed or Stories.
It’s also testing the ability for fans to tip creators through a virtual good called stars.
Meta pays creators one cent for every star received.
Facebook is also adding more features to Reels.
They can share Reels to other formats on Facebook, including Stories that vanish in 24 hours.
Facebook users will be able to watch Reels from the social web link’s video hub Watch.
The company said it was exploring a way for creators to cross post Reels on Facebook and Instagram.
