“… it doesn’t have any actual use outside of the novelty factor for marketers.”

“Browsing them to find the right ones would take significantly longer than just typing in the words.

“It’s extremely inconvenient on desktops,” Zimny said.

Two emoji badges, one happy, one sad

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“As fun and fresh as it seems, emoji URLs are just thata fun little thing.”

Individuals and companies have been able to register emoji web addresses for some time now.

The official extension for the New Zealand island of Tonga.tois just one example.

Hands gesturing at laptop

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person with a monitor box on their head and a smiley face at the display

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