And the fact they implemented it exactly like Twitter is a bonus.
And yet, despiteor perhaps because ofthis, Twitter took off.
Over the years, politicians, reporters, celebrities, authors, and so on all found Twitter essential.
Threads log-in page.Viralyft / Unsplash
Even withonly around 200 milliondaily users, Twitter commanded an outsized level of influence.
Facebook, on the other hand, was never so culturally important, despite having way more users.
Threads might change that.
Threads timeline.Meta
Or at least, that’s what Zuckerberg hopes.
In the same earnings call, Zuckerberg said that he thinks Threads could eventually reach a billion users.
This means that any growth towards that billion would come from a different kind of user.
Threads login page on an iPhone.Viralyft / Unsplash
And that’s where the algorithm comes in.
Studies say algorithmic timelines drive more ‘engagement’ than plain chronological timelines.
The TikTok of words, if you will.
One other fact about Twitter is thatthe majority of users post nothing.
They’re only there to read other people’s posts, which is itself very TikTokky behavior.
Maybe there just aren’t more than 200 million who care about Twitter-like posts.
Come for the celebrity gossip, and stay for the mindless grazing.
