Finally, an alternative app store release that Apple can’t smother.

“For US users, this highlights the poor options we have.

I wish we had an “Alt Store” and more competition here.

Epic’s game store on the iPhone

Open app stores FTW.Epic

Companies should push for similar laws, and users should demand more choice.

Until now, Apple has been trying to stifle the effects of these alternate app stores.

“For gamers in the US, the situation might be frustrating.

Fortnite, Fallguys, and Rocket Leage Sideswipe

Fortnite isn’t the only game in the new Epic Store.Epic

Epic Fail

But with Epic and Fortnite, that trick’s not going to work.

For Apple to approve Fortnite would be a humiliating stand-down from anepicfight.

“This poses a challenge for Apple.

An island in Fortnite

This island is a metaphor for Apple’s desire to keep the App Store’s borders closed.Epic

Under new regulations like the EU’s Digital Markets Act, developers can circumvent the App Store for distribution.

“[T]he prospect of Epic’s store on iOS is exciting.