The article specifically cites “marketing savvy” as one of the factors giving Samsung a boost.
A trial in August 2012 and a damages retrial in November 2013 both favored Apple.
The new trial, which began earlier this week, involves seven patents.
Marketing played a big role in each company’s defense during the early part of this trial.
Schiller scoffed at the idea.
Schiller – or at least someone else in charge of making the decision – apparently changed his tune.
(Media Arts Labs remains the company’s agency.)
For his part, Schiller tried to dispel Samsung’s argument.
His frustration had to do with the overall effort, he said, not any particular commercial.
Updated, 3:09 p.m. PT:Adds more detail based on additional emails presented in court.
