This is Musk, after all, and nothing is simple with the impetuous billionaire.

But the gray checks barely lasted a few hours, vanishing as suddenly as they appeared.

Unsurprisingly, scammers immediately jumped on the opportunity to create fake, but “verified,” accounts.

It’s been a crazy two weeks.

The “what will happen next” factor would make any reality show producer jealous.

“We will keep what works & change what doesn’t.”

That can’t be reassuring for those advertisers he desperately needs to stick around.

I wish I could just kick back, eat popcorn and watch the chaos unfold.

A rise in hate speech could spark an exodus of tired, frustrated or just annoyed users.

But keeping up with every new tweet or report is a full-time job.

(Fortunately for you, CNET has this handyMusk-Twitter timelinethat notes the latest developments.)

Losing the platform that helped birth the Arab Spring and the #MeToo movement would be devastating to society.