But that’s also missing the point.

And he might be right.

And that’s the gimmick right there.

Dyson Zone air-purifying headphones concept

Dyson

While we currently associate filtration masks with viruses, they’re also used to counteract pollution.

These headphones could help.

It also has carbon filters to remove common pollutant gases.

person wearing Dyson’s new Zone headphones and face mask

Dyson

Or just move to the country.

Removing cars and improving public transit and cycling infrastructure should be their top priority.

It’s similar to another “solution” to a big urban problem.

AirPods and an FFP2

You know what else you could buy for $949?

And let’s remember that AirPods Pro are considered a high-priced luxury item.

These headphones are clearly meant to be used by people who live in heavily-polluted areas.

And theres yet more fun to be had.

And while Dysons Zone headphones canrun for up to 50 hours on a charge, thats only for listening.

If you engage the filter on its lowest power setting, battery life drops to just four hours.

Technologically speaking, the Zones are interesting.

But practically and politically, theyre far from the best solution currently available.

Kind of likesome of Dysons other products.