Most of the time, the provided default picture options look fine.
However, TV makers include several options to fine-tune the picture.
The screenshot examples are of an LG TV.
LG
These may include:
Each preset determines how displayed images look based on the selected content sources.
The User or Custom options allow adjustment of presets further according to preference.
As the black surface is heated, the light changes color.
The term red hot is a reference that light emitted looks like it’s red.
Color temperature is measured using theKelvin scale.
Colors below white are referred to as warm.
LG
Colors above white are cool.
The terms warm and cool aren’t temperature-related but are merely visually descriptive.
How Color Temperature Is Used
Color temperature is used with light bulbs.
On the other hand, some lights have a cooler temperature, which results in a blueish cast.
Color temperature is also used in image capture and display.
A photographer or video content creator makes color temperature decisions based on the desired result.
Employing things, such as set lighting or shooting in various daylight or night conditions, accomplishes this.
The White Balance Factor
Another factor that affects color temperature is white balance.
For color temperature prefs to work correctly, captured or displayed images must be referenced to a white value.
Professional still photographers, moviemakers, and video content creators usewhite balanceto provide the most accurate color reference.
Professional TV monitors used in the creation, editing, and post-production process are calibrated to this standard.
The D65 white reference point is considered slightly warm.
Still, it isn’t as warm as the warm preset color temperature setting on a TV.
Not all TVs display the same color temperature out of the box.
The factory default parameters may be too warm or too cool.
The photo below shows the color shift you might see when using color temperature tweaks.
The Bottom Line
There are several ways to fine-tune a TV or video projector.
Regardless of the setting and calibration options available, everyone perceives color differently.
Adjust your TV so that it looks best to you.
