Googleunveiled on Tuesday a new technology called Topics that’s designed to protect userprivacywithout putting an end to webadvertising.
The subjects are broad, such as cars, fitness, travel, animation and news.
It details the proposal at itsPrivacy Sandbox site.
The launch of Topics comes amid mounting scrutiny of Google over alleged privacy problems.
On Monday, several statessued Google for the way it handles your location data.
The company is also under pressure to ensure itschanges won’t impede competition in the digital advertising market.
Google had planned to block third-party cookies in Chrome, but last yeardelayed the phaseout until 2023.
Google argues Topics is easier for you to understand and control than cookies.
“Google’s blog post doesn’t start off very well.
Maciej Stachowiak, Apple’s internet tool engineering leader, retweeted Berjon’s thread about Topics.
Privacy is a top line in Apple’s sales pitch for its products and services.
Firefox maker Mozilla also said Google isn’t doing enough.
The more groups, the more specifically you might be identified through membership.
Google’s Topics interface is a response to that feedback, Galbraith said.
Topics is designed to employ fewer, larger groups that aren’t as specific an identifier, he said.
