The son brings in modern technology and saves the farm, profiting by selling crops to Chipotle.
“I grew up on a family farm and totally relate to the message,” said one commenter.
Thanks Chipotle for supporting family farming!!"
Chipotle didn’t immediately respond to a request for additional comment about the film and the response to it.
When the ad aired during Thanksgiving football, some were confused, and said so on social media.
So he didn’t die?
Just had to bring in his son’s assistance due to snow inhalation?
Had a snow-caused heart attack?
Broke his hip and was dug out from the snow drifts by his elderly wife?
“Did we really just see a @ChipotleTweets commercial where an elderly cartoon farmer died shoveling snow?”
“Kinda makes me want a burrito.”
Did we really just see a@ChipotleTweetscommercial where an elderly cartoon farmer died shoveling snow?
That shit was a short film.
Like I went on an emotional journey that ended with me exclaiming fuck you, chipotle!
Others pointed out that careful viewers would know the farmer survived.
“He didn’t die,” said one person.
“But the son had to take over the farm.
He revamped the operations, got married & had a baby.
Everyone is alive & well.”
Coming from farm country it was a good commercial.
Lots of kids come back after college 2 bring farms into the 21st century safely & effectively.
Seeing the cane, I think he broke his hip when he fell.
Terrible lol but were all talking about it, is that a win for then ?
