Its a brave move.
Even Bing, which has the power of Microsoft behind it, isnt nearly as good as Google.
Ethical search engines like DuckDuckGo know this.
Marten Newhall / Unsplash
“I think it will be hard, but that doesn’t mean companies shouldn’t try.
Right now, there are no ads, and Brave says it doesnt collect any information about you.
“Brave Search doesnt track you, your searches, or your clicks.
Dayne Topkin / Unsplash
You’d basically need to carve out a unique selling point and corner that particular market.
Privacy is fast becoming a big deal.
“I think people are becoming more aware,” says Costa.
“Sadly, we may still be a way off before the general population pays attention.”
In this atmosphere, alternatives to Google search and Google Chrome are a breath of fresh air.
“Clearly, a million users are only the beginning.
This privacy is excellent, but no different from alternatives like DuckDuckGo.
The thing that will make or break Brave search is the quality of its search results.
There are two ways to look at this.
One is that, if youre going to end up at Google, why not just always use Google?
Eventually, that will start to make a difference.
And theres one big reason to use Brave over Google: there are no ads.
