Some methods work better than others!

A site likeYouTubeis more similar to Netflix than it is to Instagram.

TikTok, though, is a lot more about social media than it is about just content creation.

TikTok

TikTok

Putting a unique spin on a popular trend is a time-tested way of racking up the views.

In general, shorter is always better.

You’ll be best served by making the punchiest, shortest possible video.

Tiktok on a smartphone with a plant and a white background behind it.

Tiktok.Collabstr / Unsplash

In the first seconds of your video, you should give viewers a good reason to watch.

Teasing a reveal or outlining an engaging premise upfront are great ways to keep people’s interest.

you’re free to be serious, exciting, heartwarming, or anything else.

Examples of TikTok’s new video effects

TikTok

Perhaps the most popular genres on TikTok, however, are ones that make you laugh.

If you have a knack for comedy, exercise that whenever you could.

While humor is an incredibly important tool, it’s equally important not to force it.

A young couple celebrating their birthday with cake while filming a TikTok on their smartphone.

blackCAT/E+/GettyImages

Use Sound to Your Advantage

Songs andsoundsare big parts of TikTok culture.

So, you’ll want to verify to keep an eye on what’s popular.

However, don’t overstuff your videos.

A single,relevant piece of musicor sound effect is more than enough for a short video.

Otherwise, you may just look like you’re trying too hard or trend-chasing.

Less is often best, especially in short-form posts.

Either way, this kind of information is worth having.

Post to Other Platforms

Get attention for your posts on other social media sites!

TikTok isn’t the only place you should post your videos.

Either way, get your content and name out there as much as possible.