Many people are uneasy about tracking.
One recent study of Apple users found that96% of US users opt-out of app tracking in iOS 14.5.
And theres a reason you should be vigilant about keeping yourself from being tracked.
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Apple Shines a Light on Tracking
Just how much apps track us is becoming more apparent.
“It is time to ask them to leave.
“With each and every such click, you give some of your freedom away.
It is time for users to get some of their power back.
iOS 14.5 is a small start.”
App tracking is bad for consumers because it allows companies to track them across the various apps they use.
As stated previously, iOS 14.5 now allows users to opt-out of app tracking.
Always think twice before signing into a third-party app using your Facebook account, Walsh said.
Paul Roberts, the CEO ofcloud advertising marketplace Kubient, says users should inform themselves about tracking.
