Is it, asone Quora questioner put it, a dying company?
Well, no, obviously, but its also not the Apple that we used to love.
Apple makes tens of billions of dollars every quarter, andmost important for its shareholdersthat revenue keeps on growing.
How about a nice, on-the-nose, rotten-apple metaphor?.Ale Maciel / Unsplash
Apple used to Think Different.
It was looking out for its users, and it made the best products.
But then the iPhone came and ruined everything.
Another total success from Apple Intelligence.Apple
How Its Going
The iPhone was a once-in-a-lifetime product.
Meanwhile, the iPhone has flattened out.
Its still Apples biggest money maker, but only for a few more years.
No Apple. Just no.Bram Van Oost / Unsplash
By trying to squeeze more dollars out of every customer, the products have gotten worse.
We also have ads in the Setting app, promoting various Apple services.
And now we have perhaps Apples biggest mistake yet: AI.
AI threatens to undo all the goodwill and aura of cool that Apple has long enjoyed.
It will surely continue to be successful for many years.
But its shine has already dulled, leaving some folks looking for alternatives.
