Maybe that’s because even Apple doesn’t know what it’s for.
Apple’s product launches have historically been laser-focused.
The iPhone was a web web client, phone, and iPad that you could touch.
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However, this approach may be a blessing in disguise as it allows for greater flexibility and user input.
Of course, those were all just one product, and Jobs continued hammering the same message repeatedly.
But now that iPhone is a powerful pocket computer and camera.
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For many people, it is their only computer.
Today, people expect a lot more of a computing machine.
And that’s one of two problems Apple has hit with its headset.
The headset’s feature list is certainly extensive, leaving one to wonder if Apple has lost its focus.
Today, most virtual reality headsets are for gaming or for specialist industrial use.
That’s too small a market for a company like Apple.
So, it seems to have thrown in everything from the very beginning.
This is possible thanks to the way Apple reuses the same operating system across all its platforms.
Instead of starting from scratch, Apple can build on all the features of its existing products.
There’s no need for a 3D-space-sensing LiDAR camera in the iPad, and yet there it is.
But Why Should You Buy It?
But this also leads to Apple’s second problem.
If it can’t decide what it’s for, how can it sell it?
That’s an impressive list and one which could end up appealing to a lot of people.
On the other hand, with so many features, it’s hard to concoct a focused marketing story.
If the mixed reality headset is technically impressive, that could work.