Third-party in-app payments are almost here.
And now, were already seeing what the future might look like.
Apple won its App Store court fight against Epic Games on all but one point.
Apple
And now, app-payment companyPaddle has already shown some alternative in-app payment systemsto replace Apples.
Current App Store rules say that all purchases must be made using Apples built-in in-app purchase system.
That goes for in-app subscriptions, the purchase of in-game currency, or plain old feature unlocks.
However, Apple does allow some apps to skirt these rules.
Butand this is where it gets wildthose apps cannot link to the sign-up pages on their own websites.
They cant evensaytheyre not allowed to link to their subscription sites.
This is what Judge Gonzalez Rogers ruled against, saying developers must be able to link to alternate payments.
Why Do We Want This?
The benefits for users are pretty good.
For starters, its just a lot easier to sign up for Netflix, etc.
when you only have to click a link to do so.
And remember, most people will realize they have to go to Netflix.com to sign up.
For smaller apps, being able to link out might be the difference between viability or shutting down.
It also can be cheaper.
Some developers offer Apple-approved in-app purchases, along with a separate subscription option.
Now, they can offer the choice right in the app.
They’re about having a direct line to the customer.
Developers have no idea who is paying them.
They cannot offer support, nor special offers.
For users, in-app subscription purchases are great.
Theyre easy to activate, and just as easy to deactivate.
Paddle
These payments can be slick, too.
Paddles options can use Apple Pay.
All a user has to do is tap the new payment link, then agree to the purchase.
Its as easy as a regular in-app purchase.
Can Apple Stop This?
Applealready has requested a stay.
If successful, Judge Gonzalez Rogers ruling will not be implemented until the entire cases appeal process is done.
That could take years, which is no doubt Apples intention.
Currently, the ruling will go into effect in December.
Legal issues aside, Apple could make it difficult for developers to implement their new rights.
The implementation of alternative payment options might face major obstacles or be delayed in time," says Kosovan.
The tide seems to be moving this way.
Barely a week passes without another government proposing tighter App Store regulation.
Apple may not have lost this fight yet, but it doesnt look good.
