Now Apple is reportedly preparing a competitor.

This feature would allow iPhone camera users tochange the amount of light and potential detail the lens captures.

The result would create different effects, such as anatural “bokeh” blurred background.

Apple didn’t immediately respond to a request for comment.

The tech giant’s signature equipment is already one ofthe most popular consumer products ever made.

By comparison, the clamshell folding iPhone that’s reportedly planned would offer a dramatic change.

It isn’t clear what’s kept Apple from releasing a folding iPhone in the past few years.

The firstRazr smartphone sold for $1,500when it was released in 2020.

This year’s Samsung’s Galaxy Z Flip 6, announced earlier this month,costs $1,100.

Another challenge has been the screen itself.

Folding screens typically show a crease where they fold.

Apple had reportedly delayed releasing its own take on the technology because of itsstruggles to fix the unsightly look.

Whether Apple has resolved the screen crease issue, or reduced the overall cost, is still unclear.