Amazon Amplets you DJ a streaming radio station using Amazon’s streaming music catalog.

But it’s not just there to create an endless supply of bad online college radio stations.

For instance, it’s possible to take calls from listeners.

Amazon Amp playlist, CRIOYO Radio

Amazon

“That’s kind of cool,” electronic musician NeuM told Lifewirevia forum message.

“A way for budding DJ’s to put on their own shows.”

Live radio has two things going for it.

Amazon Amp Tefinitely music playlists

Amazon

The other is that the DJs are making the selections.

And thats something that is sorely lacking in modern music.

Even the human-curated playlists at Apple Music orthose from Tidalare still pretty bland and generic.

British listeners of a certain age may remember John Peel.

The point is realizing how important a source of regular, curated new music is.

But its easy to imagine finding a DJ you like and tuning in for regular shows.

And you’re free to follow shows, just like subscribing to a podcast.

And artists could do promo shows to play and discuss their own music.

Or not even bother with music at all.

But what if a DJ creates a following?

Can they make money?

And what happens if they decide to move to another platform?

Meanwhile, Amazon reaps the entire benefit of the arrangement.

A way for budding DJ’s to put on their own shows.

But like all music streaming, its the artists who lose out as middle services take the biggest cut.

That sounds a lot fairer and probably a lot more sustainable.