Mutiny is among a growing number of startups thatuse AI to customize sites for specific readers.
The company claims its technology learns from user activity and can even rewrite website copy.
“This gives them the ability to scale thats only possible with AI.”
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Mutinys software plugs into a companys website, using AI to serve many possible site versions to different users.
Among the companies that use the platform is Notion, which makes project management software.
The best-known AI writing tool is GPT-3, software that uses deep learning to produce human-like text.
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“Its far more coherent than any AI language system Ive ever tried,” Sabeti added.
Its hilarious and frightening."
Brands can tailor individual messages to customers using the language the customers prefer.
The copywriting software can even mimic various human writing styles.
Theres also AI Writer, which is designed to produce original content just from the headlines you give.
But, she added, AI will not advance enough to replace human writers anytime soon.
