Companies are increasinglyusing AI to craft and aimads for users.
Mind Control?
AI also uses pattern recognition by combing through data to identify an audience for ads.
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“In the advertising technology industry, AI is not just a buzzword,” Purohit said.
“For many AdTech providers, data or more enriched insights create a competitive advantage.”
Purohit said that AI ad companies are sensitive to the issue of data privacy.
“Users want the opportunity to control how their data is being collected and used,” Purohit added.
“We’re seeing companies adapt to this changing consumer behavior.
Is Regulation the Answer?
Some observers say the use of AI for ad purposes should be regulated.
Data getting in the hands of the wrong people can cause personal harm to real people.
AI advertising technology has tradeoffs for users, Maskey told Lifewire.
“This is an example of good AI advertising technology enabling more personalized consumer experiences,” Maskey said.
On the other hand, the downside of using AI is users can be deluged with ads.
AI ads also raise questions about the data privacy of users, Maskey said.
So, how do you know if AI ads are targeting you?
“AI in advertising is all based on data,” Maskey said.
