Film photography is only getting more popular.
In an odd twist, Fujifilm is evenselling rebranded rolls of Kodak Gold 200as its own.
“With digital photography, you’re able to quickly produce, view, and edit images.
Adox
Rescue Mission
Adox began in 1860, making photographic film, paper, and chemicals.
It has even resurrected some ancient products from historically important, and now defunct, companies like Agfa.
That manufacturer went bankrupt after the first production run.
Adox
That film has sat in cold storage and is now for sale.
The test is that the profits for this limited-edition film will wholly go into funding film research.
The goal is to produce a new, modern color film.
Ilford Photo
Adox says this will probably take up to four years, but what are film photographers if not patient?
Thestock of Color Missionis enough to last until then.
Its available only from theBerlin-based Fotoimpex store, via the site, or mail-order.
Why Film?
Why is film so popular?
And we mean really popular.
Developing that roll costs the same again, without any prints.
Millennials and Gen-Z are used to the instant gratification of taking pictures on cell phones.
Those old cameras are a pleasure to use, too.
Ilford Photo
Film photography will never return to dominance, but for companies like Adox, that doesnt matter.
