Amazon rolled out ads in its Prime Video streaming service Monday, afterannouncing the change in September.
For some mobile devices, you’ll notice a blue “Ad” icon with a line through it.
Prime Video users may also see a pop-up window offering the option to sign up for the ad-free version.
There are also movies and shows it’s possible for you to rent or buy on the platform.
It’s also available as a standalone subscription for $9 a month.
Amazon does have experience with ad-supported streaming, through Amazon Freevee.
It includes a mix of Amazon and Freevee originals as well as other movies and shows.
Unlike Prime Video, there is no option to upgrade and stream Freevee without ads.
However, Prime’s sports and live channels will run with ads unless you upgrade your plan.
Stay tuned for our review of the ad-based version of Prime Video in the coming weeks.
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