Here are a few of the most popular social media management tools available today.
Use them for personal reasons, your blog, your small business, or your large brand.
Sprout Social
Lifewire
Notifications, mentions, and messages in one feed.
Lifewire
Mobile app includes push notifications.
Mobile app doesn’t include in-depth analytics.
Expensive compared to the alternatives.
Sprout Social is another app for serious social media marketers.
Tailwind
Chrome, Safari, and Firefox extensions.
Suggests ways to improve your Pinterest account.
Not as useful for posting on Facebook and X.
Like Everypost, Tailwind is focused on visual social contentparticularly Pinterest and Instagram.
There are plans for everyone, from bloggers and small businesses to agencies and enterprises.
Hootsuite
Analytic tools for social media marketing.
Some features come at a cost.
Cumbersome to curate content across platforms.
Hootsuiteis arguably the most popular social media management app out there.
It’s well known for supporting many platforms while offering various tweaks and dynamic features.
Pro and enterprise plans are also available.
IFTTT
Easy-to-use mobile app for iOS and Android.
Integrates with many apps, services, and devices.
Better for personal use rather than professional use.
Automatically adds hashtags to all posts.
IFTTTstands for If This Then That.
you’ve got the option to choose from existing applets, as well.
Buffer
Flexible pricing plans.
Integrates with news aggregators like Feedly.
Free version doesn’t connect to Pinterest or LinkedIn.
Content feed lacks a search feature.
you’re free to upgrade for more posting privileges and social accounts to manage.
Khoros (Formerly SpredFast)
Excellent customer service.
Ideal for groups of people working on social media campaigns.
No way to save customized tweaks preferences.
Content is often delayed by a few minutes.
You have to request a demo before you’re free to start using it.
SocialOomph
Queue content reposts on a recurring basis.
